👋 Hey, I'm Zac - After 8 years and 2,000+ sales emails for 150+ brands...

I write an email newsletter about how to persuade.

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One-Pager: Plan Your Next Successful Marketing Campaign
eBook: How To Sell Premium Services With Email
Video: How To Become The Best Communicator In Your Market
Entertaining new lessons 3-4x per week on principles and techniques that will make you more persuasive

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Each week you’ll get entertaining new lessons about principles or techniques you can use to be more persuasive in your life & work.

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Short Book

How To Sell Premium Services With Email

Discover why identical email campaigns succeed brilliantly for some businesses but fail miserably for others. This manifesto reveals the five critical pillars that separate profitable email marketing from inbox spam.

Plus, the uncomfortable truth about why most businesses struggle to differentiate themselves and the permission-based list building tactics that actually work.

37-Minute Presentation

Narrative Wars: How To Become The Best Communicator In Your Market

This recorded presentation on storytelling will show you:

How to differentiate yourself in highly saturated and competitive markets

The fast-track to building trust with the people you lead

How to get your stories heard and acted on by finding your audience's "campfires"

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Are you a business owner or event planner?

Here Are 3 Ways I Can Help You:

Branding & Email Marketing Services

Our agency, Prolific: Strategy First Branding & Email, helps businesses stand out on the road and in the inbox with unforgettable logo design, vehicle wrap design, and email marketing.

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Keynotes & Breakout Sessions

For 8 years, I've WOW'ed audience across the US, in-person and virtually. I give 3 signature talks on 1) branding & email marketing, 2) storytelling, and 3) growing by limiting your focus.

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You'll instantly receive three free bonuses - a one-page marketing campaign cheat sheet, a short book on email marketing, and a training video on storytelling for business.

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About Zac

Husband, Father of 4, Latter-Day Saint, & Entrepreneur

I'm an entrepreneur and marketer who's striving to achieve the impossible: build wealth and a young family at the same time.

In 2023, I started an email marketing agency that helps home service contractors—HVAC, plumbing, electrical, roofing, and garage door companies—grow revenue by monetizing their email lists. Before that, I spent 8 years at Power Selling Pros (a customer service and sales training company) in every position from quality assurance to CEO.

In 2025, I merged my email agency with Prolific Brand Design. Today, I'm the President of Prolific, and we help contractors everywhere stand out on the road and in the inbox through strategy-first logo design, vehicle wrap design, and email marketing.

To stay sharp and share my knowledge, I write a semi-daily newsletter about persuasion and influence.

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FAQs

Find answers to commonly asked questions about my work.

I found you on a podcast and am looking for email marketing & branding services. Where is that?

Welcome! Please click to head to our agency's website where you can discover more about our services.

Aren't you an email marketing specialist?

Yes! My business is branding and email marketing. Public speaking is one of the primary ways I grow the business. To stay sharp and help others, I put together this website as a way to document my learnings. My email marketing services can be found here >>